Search engine marketing (SEM) is an important tool of Internet Marketing. It includes the promotion of websites via increasing their visibility in search engine results pages (SERPs) through optimization and advertising. With search engine optimization (SEO), SEM can adjust or rewrites website content for achieving a higher position in search engine results pages. All this is done by using a mixture of search engine-optimized website design, paid advertising, high-quality marketing copy etc.
In other words, search engine marketing emphasis on purchasing ads which appears on the results pages of search engine e.g. Google, Yahoo, bing etc. In SEM, search engine offers lots of ways to purchase ads, which normally become visible above or to the right side of the content on the search result pages.
METHODS AND METRICS USED IN SEARCH ENGINE MARKETING
In search Engine Marketing four types of methods and metrics are used for optimizing websites. These are as follows:
1) Keyword Research and Analysis
To make sure that the site can be indexed in the search engine.
To find the most appropriate and well-liked keywords for the site.
To use these chosen keywords on the site so that traffic will generate and convert.
2) Saturation and Popularity of Website
Saturation of website means the presence of the website on search engines and appearance ranking while search
3) Back End Tools
These include web analytical tools and HTML validators. These tools and validators give data on a website. There are three tools used by Adorn Softech :
Log file analyzing tool
tag-based analytic tool
4) Google Mobile – friendly website Checker
This test will analyze a URL and report if the page has a mobile-friendly design.
Adorn Softech is a leading E-Commerce and web development company in Delhi (India), offering reasonable price tags on all E-Commerce services. we offer a comprehensive range of E-Commerce services to help open up online sales channels and build responsive, scalable, dynamic, and personalized E-Commerce systems.