E-Commerce marketing

E-Commerce marketing is the process of driving sales by raising awareness using Internet about a store's brand, product offerings, skills and services. Digital marketing for e-commerce applies traditional marketing principles to a multichannel, data-driven environment. When you break it down, e-commerce marketing can be divided into three general initiatives: providing attractive information about sales and service on time to desired buyers, driving website traffic and optimizing the user experience to convert more shoppers. These are crucial components of your e-commerce marketing strategy and growing your online business, and they should be treated as equally indispensable. To gain an understanding of e-commerce marketing basics, start with a solid foundation of commonly used terms.

E-commerce marketing can include practices like:
  • Search engine optimization to help a website to rank higher in organic search engine listings
  • Retention of current customers through email marketing
  • Inviting future customers through strong digital campaign marketing

Top E-Commerce Marketing Channels:

  • Display advertising
  • Banners, sidebars and other predominantly-visual advertisements that appear on other websites. Display ads are facilitated by ad networks such as Google Adsense, Adnow etc.

  • Affiliate marketing
  • Referrals from other websites with industry or product-focused content, such as reviews, comparisons, and testimonials. Successful affiliates have a loyal following or receive traffic from some of the above channels. They typically charge a set commission of referred sales, often determined according to the case.

  • Email marketing
  • Newsletters, abandoned cart notifications and remarketing all used and new emails to target past and potential customers.

How we can help?

Adorn Softech is a leading E-Commerce and web development company in Delhi (India), offering reasonable price tags on all E-Commerce services. we offer a comprehensive range of E-Commerce services to help open up online sales channels and build responsive, scalable, dynamic, and personalized E-Commerce systems.

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