PPC is all about relevance. Users are searching for specific products, services, and information at any given time or given time period.
PPC advertising very fast and effective in comparison of some other digital marketing tools, with some PPC advertising platforms, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.PPC advertising is also nimble :
If you sell a product or offer a service that folks can purchase the moment they arrive at your web site, pay per click is a great tool. Online stores are a great example: You know that each click generated is a real potential customer, so spending money to increase the number of clicks makes sense
If you offer a service in which the sales cycle is measured in weeks and months instead of minutes, PPC can help with visibility and acquiring high-quality users. You can control the ad copy a new user sees and the content a new user is exposed to for a good first impression.
If you have a short-term campaign for a new product, service, or special issue, pay per click can be
a great way to quickly generate buzz. You can start a pay per click campaign within, at most, 24-48
hours, and you can generally change the text of your ad mid-campaign, so adjusting your message is
easy. If you need to focus attention for a finite amount of time, PPC is perfect.